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【Hometown Jianxing】"To the Wonder" Boosts Northern Xinjiang's Scenery

The hit series "To the Wonder" has recently ignited tourism in Northern Xinjiang's "screensaver-level" landscapes, with visitor numbers surging at filming locations like Kanas and Hemu. The show's breathtaking scenes of snow-capped mountains, grasslands, and primitive villages have been hailed by netizens as "every frame wallpaper-worthy," driving a 50% spike in Northern Xinjiang travel searches. Local homestay bookings have doubled, travel agencies launched "same-route" tours, and cultural tourism departments capitalized on promoting the region's "healing frontier" image. The series' exquisite cinematography showcasing Altay's cultural and natural beauty has become a classic case of cultural-tourism integration. Li Juan, a contemporary Chinese essayist born in 1979 in Altay, Xinjiang, is renowned for her fresh, unadorned portrayals of nomadic life in Northern Xinjiang. Her award-winning works "To the Wonder" and "Winter Pasture" have won the Lu Xun Literary Prize and People's Literature Award. Her writing, filled with wilderness poetry and humor, has earned her the title "Altay's Bard." Translated into English, French, German and other languages, she stands as an important representative of contemporary Chinese nonfiction writing.
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Posted: May 24, 2025
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