Jeonju: A Hub of Beauty and Tradition

Jeonju (전주) is often referred to as Korea's cultural capital, but it is also gaining recognition for its natural beauty, historical charm, and deep connection to traditional Korean aesthetics. Here's how Jeonju embodies 'beauty': Jeonju promotes a 'slow city' lifestyle, which resonates with holistic beauty and wellness: 🍵 Emphasis on clean eating, traditional teas, and natural health practices. 🧘♀️ Peaceful, walkable surroundings that enhance mental well-being and support skin health. 💧 Lower air pollution compared to larger cities, creating a skin-friendly environment. Many locals and visitors adopt a natural and elegant style, characterized by minimalist makeup, hanbok fashion, and a healthy lifestyle. Jeonju is a favorite among Korean beauty YouTubers and Instagram influencers seeking picturesque settings.