A complete guide to enjoying Matsuyama, Japan.

If you're looking to experience the tranquility and charm of a small Japanese city while immersing yourself in authentic Japanese vibes, Matsuyama is the perfect destination for you 🇯🇵🍊 1. Matsuyama Castle 🏯: Renowned as one of Japan's top 100 castles, Matsuyama Castle is well-preserved and features a keep. Inside the castle, you'll find various exhibits, and climbing to the keep offers a panoramic view of Matsuyama city. 2. Dogo Onsen ♨️: Known as Japan's oldest and most famous hot spring, Dogo Onsen is a popular spot for both locals and tourists. The surrounding Dogo shopping street offers a variety of food and attractions, making it worth exploring. There are also free footbath spots that are highly recommended. 3. Okaido: The busiest street in Matsuyama is Okaido, home to numerous shops and entertainment options. Here, you can shop, dine, and explore. If you want to enjoy local food and shopping, consider staying near Okaido. 4. Shiroyama Park: Located next to the Ehime Prefectural Office, Shiroyama Park offers a serene atmosphere with views of Matsuyama Castle in the distance. It's a great place to relax and unwind. 5. Bansuiso 🏰: Built in the early 1900s, Bansuiso is a French-style mansion that exudes an exotic charm. It's a must-visit for those interested in architecture and art. 6. Mikan 🍊: Matsuyama is famous for its tangerines, which are also represented by its mascot. As a town known for its citrus fruits, you'll find various mikan-themed souvenirs and can enjoy fresh mikan juice on the streets.