The St. Regis Hotel

The St. Regis is a historic and luxurious hotel brand originating from New York City, USA, favored by nobility and high-end clientele. Its brand origin and development are as follows: Brand Origin (1904) The story of St. Regis begins with Caroline Astor, the socialite who inspired the brand. As her exclusive parties catered to America's elite, her carefully curated guest lists set the standard for luxury hospitality. This legacy paved the way for her son, John Jacob Astor IV, to establish The St. Regis New York in 1904. The New York Times hailed it as "America's finest hotel." Tragically, Astor perished in the sinking of the Titanic. Early Development The flagship St. Regis New York at Fifth Avenue and 55th Street opened in 1904, quickly gaining renown for its opulent interiors, impeccable service, and refined ambiance. Its luxurious decor, pioneering amenities like personal butlers and 24-hour room service, and aristocratic appeal made it revolutionary for its time. Expansion & Innovation (Mid-20th Century) During the 1920s-30s, St. Regis expanded across America and later into Europe and Asia, solidifying its status as a luxury benchmark. Joining Starwood Hotels (1999) In 1999, Starwood Hotels acquired St. Regis, accelerating its global growth and enhancing its international prestige. Merger with Marriott International (2016) The 2016 Marriott-Starwood merger positioned St. Regis within Marriott's luxury portfolio, strengthening its global presence through shared technology and management resources. St. Regis Today Now spanning the globe, St. Regis maintains its ultra-luxurious identity with personalized service, attracting discerning travelers and business elites. Brand Signature Many of St. Regis' cherished social traditions trace back to Caroline Astor's "Gilded Age" (post-Civil War late 19th century), when industrialization created unprecedented wealth and aristocratic lifestyles. The hotels' art curation and design continue reflecting this era's refined elegance. [Victory]