Simmons Grocery Store: High Concept, Mixed Execution

📍Address - 14-1 Seolleung-ro 158-gil,Gangnam-gu, Seoul 🏖Ambiance/Facilities - Hip & refreshing 💡Highlights - Good hot dogs and deserts 💵Avg. Price per Person - 20USD ⭐️Rating - 2/4 Despite the name, Simmons Grocery Store isn’t a grocery store in the traditional sense—it’s a stylish, experimental space by the bedding brand Simmons, blending retail, food, and art under one roof. Located in Farosugil, the store is visually striking and clearly designed with Instagram in mind, but the experience feels more curated than cohesive. The first floor sells quirky lifestyle goods disguised as groceries—sponges packaged like pork belly, socks wrapped like deli meats, and other tongue-in-cheek items. It’s clever, fun, and definitely photo-worthy, though more novelty than necessity. Upstairs is not a burger shop, but a hot dog shop, serving up classic Chicago dogs, chili dogs, and a small selection of desserts. The food is decent—nothing groundbreaking, but a nostalgic nod to American fast food. The chili dog was hearty and flavorful, and the Chicago dog had the right toppings. Desserts are playful but limited in variety. There’s real potential here, but the overall experience could benefit from refinement. The theme leans more toward concept than comfort, and the space, while visually interesting, sometimes feels more like a showroom than a place to linger and enjoy. In short: worth a visit if you're nearby, especially for design lovers or anyone craving an American-style hot dog in Seoul—but more polish and consistency could take this place from cool curiosity to cult favorite. #seoulrestaurant #afternoonteatime #localfood #hotdogs #garosugil