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JetsetterJourneyUnited States

The rural scenery is worth visiting, but 'high-end' homestays should not be encouraged

Nowadays, rural tourism in Shanghai is very fashionable, hyped up by local officials, and seems a bit too noisy. In areas such as Chongming, Fengxian, and Jinshan in Shanghai, as a popular development project to revitalize the local economy, it is frequently brought up on the local government's agenda. With the rapid development of today's society and the continuous improvement of the living standards of Chinese people, going out for tourism, enjoying life, living happily, and being true to oneself have become an indispensable part of everyone's daily life. As an adjunct to rural tourism, 'homestays' have sprung up like mushrooms after rain. The tranquil countryside, winding rivers, stylish homestays, and the embellishment of bright flowers and plants make this scenery, this paradise, so delightful that one wonders if they have fallen into a real-life version of the Garden of Eden! However, rural tourism seems to have its flaws. Originally, city dwellers came to the countryside to take a walk, breathe some fresh air, and spend a pleasant weekend, which is indeed a great thing for relaxing the mind and benefiting the body. They planned to stay in the village for one night, but the homestay fees, comparable to five-star hotels and costing thousands of yuan, deterred the tourists who had not yet finished their fun, forcing them to hurry through their visit and return home the same day. These high-end homestays in the villages, in my opinion, are greatly mistaken in thinking that by placing a few pots of flowers and plants around the house and adding some flashy things, they can suddenly increase their value. It is reported that these 'high-end' homestays in the countryside, apart from having some visitors during holidays, are usually deserted on weekdays, lacking a steady stream of customers. They don't make much money, open and close, close and open, like a revolving lantern. Rural tourism is actually a mass tourism, and should not take the high-end niche route. Running a homestay should also pay attention to business acumen, going against economic laws, blindly imitating others, and 'climbing' the price to match high-end hotels, which goes against the basic principles of doing business, and not closing down is really strange. The author has noticed that the agritainment model is the right path for rural tourism. Spending four or five hundred yuan for an all-inclusive two or three-day stay is a pleasure for the vast majority of wage earners! Similarly, because businesses are not short of customers, the agritainment business in the rural areas of Jiangsu and Zhejiang has been thriving and enduring, and that's the hard truth.
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Posted: Apr 11, 2024
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