Hello to Bao Bao

#summervacay Din Tai Fung’s charming mascot, affectionately known as “Bao Bao” in Chinese, is a personified xiao long bao—the brand’s iconic soup dumpling. A dumpling-shaped character with a smiling face, resembling the restaurant’s signature xiao long bao . Often adorned in a red chef’s outfit or brand-themed dress, making it instantly recognizable and Instagrammable. At Downtown Disney (Anaheim) in 2024, Bao Bao was featured on exclusive merchandise like sweatshirts and plush toys alongside a shrimp dumpling friend, Shao Mai. Some stores offer fully branded photo zones, encouraging guests to take and share selfies with the mascot—an organic, social-media-savvy strategy . #couplestrip #travel