[2025 Seoul Attraction] Travel Guide for Amorepacific Museum of Art (Updated Jul)

#KoreaTrip #777 Amorepacific headquarters building, directly connected to Shinyongsan Station in Seoul The Amorepacific Museum of Art is in the basement, and you can buy cosmetics on the second floor The museum is so large that you can get tired from walking. If you want to take a break, why not try the innisfree cafe on the second floor? Innisfree is a famous cosmetics brand, but it is also concerned with the environment as well as the skin, and its concept is to strive to maintain sustainable beauty for both people and the environment. The nature of Jeju Island is the brand image, and the cafe display also gives a sense of rich nature 🌲 It was the end of June, and BTS' 10th anniversary FESTA was being held, with Amorepacific participating, and it was decorated in purple. The building was designed by David Chipperfield. I had a delicious cafe latte in a nice atmosphere ☕️ The view is not of natural scenery, but it is calming, beautiful, and soothing The price is also reasonable~ Directly connected to Exit 1 and Exit 2 of "Sinyoungsan" Station on Subway Line 4 100 Hangang-daero, Yongsan-gu, Seoul 100, Hangang-daero, Yongsan-gu, Seoul #Korean Cafe Tour

#I recommend Kucholo Seoul, which is great as an indoor date place and also as a company dinner place🥰 📍 Kucholo Seoul, 2F, Amore Pacific, 100 Hangang-daero, Yongsan-gu, Seoul ⏰ Everyday 11:30-22:00 / 15:00-17:30 break time / 20:30 last order 🚇 84m from Exit 2 of Sinyongsan Station on Line 4 ✔️ The Amore Pacific Museum of Art is located in the same building, so it would be good to visit it and then stop by for the next course☺️ #HotPlace #WineBar #SeoulTravel #RestaurantIntroduction

Amorepacific's in-house cafe located on the 2nd floor of the Amorepacific Group headquarters. There are many cafes, but Amorepacific Archive is attractive because it has seats outside the store, so you can look down on the large indoor space at a glance. Silent white noise plays, so you can work quietly, have business meetings, or just relax, making it a place you want to visit again next time. #Cafe with a good view #Indoor cafe #Hot place #Cafe recommendation

Andreas Gursky Andreas Gursky Master of modern photography, first solo exhibition in Korea 📍Amorepacific Museum of Art 100 Hangang-daero, Yongsan-gu, Seoul 🗓 March 31 - August 14 An exhibition filled with large photographs💖 It was a work that I looked at for a long time because it felt different when viewed up close. #Exhibition #Exhibition #ExhibitionRecommendation #Photography #PhotoExhibition #AndreasGursky #Seoul #SeoulHotPlace #PlaceToVisitInSeoul #AmorepacificMuseum

#Exhibition This is an exhibition of paintings containing light by artist Marycos. It is an art gallery located on the first floor of the Amore Pacific headquarters building. I was able to see works that beautifully utilized light, and the space was spacious, so it was okay even if there were a lot of people.

#seoulspots The Amorepacific Museum of Art in Seoul is a captivating blend of contemporary creativity and architectural elegance, tucked beneath the sleek headquarters of the Amorepacific beauty brand in Yongsan. Designed by David Chipperfield, the building itself is a visual statement, with its minimalist lines and spacious interiors that set the tone for the museum’s immersive exhibitions. The gallery space, though modest in size, hosts thought-provoking installations that often challenge conventional boundaries—like the surreal swimming pool exhibit by Elmgreen & Dragset, which evokes themes of public space and solitude. Visitors are invited to wander freely through evocative mise-en-scènes, from eerie domestic settings to conceptual restaurant and lab environments, each crafted with cinematic precision. While the museum doesn’t house a permanent collection, its rotating exhibitions are curated with a bold, avant-garde spirit that appeals to art lovers seeking something off the beaten path. The experience is heightened by the museum’s quiet ambiance and attention to detail, making it a contemplative retreat in the heart of the city.

#IndoorDate Gocheongdam Yongsan 📍Location: Amorepacific Headquarters B1F, 100 Hangang-daero, Yongsan-gu, Seoul Gocheongdam Yongsan Branch is famous among Sinyongsan restaurants for its room restaurant and its excellent Korean beef omakase so it is a place with high satisfaction. Since it was an anniversary, I made a reservation for a room in advance, and they grilled the meat right in the room, so it was really convenient. Gocheongdam, a Sinyongsan restaurant, is a room restaurant highly recommended for those who want to enjoy Korean beef omakase privately for anniversaries, small gatherings, or those who want to enjoy Korean beef omakase privately.

From the moment you step into the exhibition space, it feels unique—like entering a 'strange place' rather than a typical museum. The bright lighting, the cold walls, everything seems slightly out of sync with reality, and that dissonance is part of the charm of this exhibition. The first thing you encounter is an empty diving board above a non-existent swimming pool. There’s no one there, yet it feels as if someone had just been present. The lingering emotional traces stay with you. The artwork conveys 'emptiness' while subtly stirring emotions—loneliness, isolation, and a sense of familiarity all at once. It’s not just a sculpture; it’s a 'scene' that tells a story. Another striking installation was the hospital corridor. On one side, abandoned beds and chairs; on the other, a clean but unsettling atmosphere under fluorescent lights. It evokes the familiar yet unspoken emotions tied to hospitals, visually condensed into the space. The work is too intricate to simply pass by, yet staying too long feels emotionally heavy. Some pieces were surprisingly humorous, like a sculpture of a man in a suit with his head against the wall, or figures leaning against trees, staring at corners. These scenes are familiar yet strange, pitiful yet amusing, ultimately prompting self-reflection. The entire exhibition felt like one cohesive narrative. While each piece was powerful on its own, following the overall flow gave the impression of entering and exiting a distinct world. True to its title, 'We Have Embraced Each Other,' the works explored themes of emptiness, relationships, isolation, and understanding. In the final space, the phrase 'We Have Embraced Each Other' resonated deeply—not physically, but emotionally. The Amorepacific Museum of Art utilized its space exceptionally well. The placement of the artworks balanced minimalism with engaging visuals, and the viewing paths were naturally connected without confusion. Photography was allowed, making it easy to document the experience, though I’d recommend focusing on observing the works deeply rather than taking pictures. In summary, this exhibition was a visual exploration of 'modern emotions.' It went beyond showcasing impressive installations, offering a gentle yet profound experience of confronting inner emptiness and anxiety. It’s suitable for solo visits, or with close friends or partners, but I’d especially recommend going alone for quiet emotional reflection. You leave feeling oddly comforted, and perhaps with an urge to embrace someone.

Located in the heart of Yongsan, Seoul, the Amorepacific Museum is a beloved space known for its sophisticated exhibitions and serene atmosphere. Its sleek exterior and refined interior blend harmoniously with the exhibitions. ⸻ 🖼️ Exhibitions Where Contemporary Art Meets Design The Amorepacific Museum frequently showcases not only domestic and international contemporary art but also unique content centered around design and objects. The exhibitions are trendy yet profound, leaving a lasting impression as they seamlessly integrate with the museum's interior structure. ⸻ ☕ A Cultural Space to Fill Your Emotions The museum is not just a place to view artworks; it feels like a cultural platform for reflection and emotional recharge. It's a recommended spot for those who want to encounter art in their daily lives, even on ordinary days.

📍Address: 100 Hangang-daero, Yongsan District, Seoul The Amorepacific Museum of Art is a striking example of modern concrete architecture, seamlessly blending minimalist elegance with a sense of grandeur. More than just a museum, it has evolved into a vibrant communal center, hosting a variety of restaurants, shops, and cafes that invite both visitors and locals to gather and linger. During my visit, I explored the exhibition Beyond Joseon Minhwa, a captivating display of Korean art from the late 18th and 19th centuries. What makes this exhibition particularly fascinating is its focus on minhwa — the art of the common people. These pieces depict everyday life and folk beliefs, offering a glimpse into the hopes and dreams of those often overlooked by more elite artistic traditions. The museum’s collection of pyeongpung (folding screens) was especially impressive, showcasing a remarkable range of themes and artistic styles. One can easily imagine these vivid illustrations serving a role similar to television in our modern age: storytelling tools that entertained, educated, and reflected the aspirations of their time. The Amorepacific Museum of Art is more than a destination for art lovers — it’s a cultural haven where an entire afternoon can be spent immersed in history, architecture, and community. #koreatrip #couplestrip #thingstodo #museums #afternoonteatime

One of the things I wanted to do in Seoul was to go to an art museum. This time, I wanted to go just for the building itself, APMA, located at the headquarters of Amorepacific. You can buy tickets without making a reservation. A few days after I went, a BTS member posted a story about the same place, and I was like, "Really?!" I'd love to encounter the museum someday. Another thing that made me think that this is an Amorepacific museum was the Primera diffuser in the bathroom! The Amorepacific headquarters building, which houses the museum, is very large and worth seeing, and there are various shops in the basement, so you can enjoy it even without going to the museum! ————————————— 📍Amorepacific Museum of Art 100 Hangang-daero, Yongsan District, Seoul ⏰10:00-18:00 (closed on Mondays) Ⓜ️Directly connected to Sinyongsan Station ———————————— #Let's go to Asia #Seoul #Seoul trip #Korea trip #Korea tourism

#IndoorDate 📍Location: Amorepacific Headquarters B1F, 100 Hangang-daero, Yongsan-gu, Seoul You can use the Umakase set, Korean beef, Shabu-shabu, etc. for the Gocheongdam dinner. It costs 138,000 won for 180g and 158,000 won for 250g. Based on what I've tried, I think 180g for women and 250g for men would be enough. There's also a lunch set, and there are also bulgogi, grilled meat, and a Korean table setting menu. They're all neatly presented so they're great for gatherings.

#IndoorDate Gocheongdam Yongsan Branch ⏰Business Hours: 11AM - 10PM Break Time 3PM - 5PM 📍Location: Amorepacific Headquarters B1F, 100 Hangang-daero, Yongsan-gu, Seoul 🚗 2 hours free parking available at the Amorepacific building! Gocheongdam Yongsan Branch's meals are basic seaweed soup Jjigae and naengmyeon are available for an additional fee. Good access from Sinyongsan Station Clean and colchic-free room restaurant A great restaurant with many advantages! I highly recommend visiting on your anniversary😚

#SeoulTravel Hanwoo Umakase restaurant Gocheongdam Yongsan branch✨️✨️There were many kinds of wine, and there were plenty of wines at reasonable prices, which was nice! (1 bottle of corkage free) Currently, Gocheongdam Yongsan branch has an event where if you order an Umakase set, you get 1 bottle of red wine per table! The clean green onion, the rich tangpyeongchae, and especially the kimchi suited my taste, so I often reached for it! As expected from a Sinyongsan restaurant, the side dishes are clean.

#OutdoorDate Shinryu ⏰Business Hours: 11AM - 10PM Break Time 3PM - 5PM 📍Address: Amorepacific Headquarters, 100 Hangang-daero, Yongsan-gu, Seoul, B1 🚗Parking Available! Whether it's Jjajangmyeon or Jjamppong The seasoning is really well-done in the noodles, so Shinryu's meals feel more delicious than other Chinese restaurants. Jjamppong is spicy, and Jjajang is made with minced meat, so it tastes like you want to mix rice in the sauce.

-:+:-:+:-:+:-:+:-:+:-:+:-:+:-:+:-+:-+: 🇰🇷Shin Yongsan, Seoul, Korea "o'sulloc TEA HOUSE 1979" Traditional tea and afternoon tea are hot topics -:+:-:+:-:+:-:+:-:+:-:+:-:+:-+:-+: 　　　　 2-minute walk from Exit 2 of Shin Yongsan Station on Subway Line 4. Located on the first floor of the Amore Pacific Building, this tea specialty store is known for its desserts inspired by traditional Korean tea and snacks. 　　 A place where you can enjoy high-quality afternoon tea in a relaxed atmosphere. The spacious and luxurious interior is very appealing. 　　 ▼1979 Afternoon Tea for 2 89,000w ・Welcome Tea Cocktail Tangerine Blossom Oolong Tea Jeju Green Tangerine ・Savory Jeju Plum Bean & Tomato Canape Jeju Red Band Lobster Salad Tartlet Jeju Top Shell & Avruga Canape Jeju Black Pork Jambon & Black Tock Sandwich ・Baked Dessert Scone Gourmet Butter and Seasonal Fruit Jam Hallasan Matcha Sand Dacquoise Jeju Matcha Flan ・Sweets Jeju Prickly Pear Mousse Cake Halabon Mousse Tart Earl Grey Bonbon Chocolate First, choose one of the eight tea scents you like. This tea is included in the afternoon tea set. There are a variety of teas, from refreshing ones like green tea to sweet flavored teas. The combination of Western sweets and traditional Korean sweets creates a very stylish atmosphere. Unlike regular afternoon tea, you can feel the traditions of Korea. ───────────── ▼ o'sulloc TEA HOUSE 1979 store / 오설록 티하우스 1979점 1F Mall, Hangangdaero 100, Yongsan-gu, Seoul Opening hours: 11:00-20:00, Friday, Saturday, Sunday 11:00-21:00 Closed: Irregularly Access: 2 minutes walk from Exit 2 of Shinyongsan Station on Subway Line 4 ───────────── #0 yen trip February 2025 #Yongsan cafe #Yongsan gourmet #Afternoon tea #Amorepacific #Seoul cafe #Seoul trip #Korean cafe #Korea tourism

#JanuaryTravelSupportEvent #koreatrip #FebruaryTravelSupportEvent Amorepacific headquarters is a modern building located on Hangang-ro in Yongsan-gu, featuring a cube-shaped structure and courtyard designed by David Chipperfield. The 30-story glass exterior reflects the surrounding Hangang River and cityscape, and you can enjoy modern art works at the Amorepacific Museum of Art. Special charm😚 Rooftop garden: Sky garden and Hangang River view from the high-rise building Cultural complex space: Seasonal exhibitions held in the 1st floor lounge Night lighting: Fantastic night view of the building exterior transformed by LED lights Nearby attractions😊 Yongridan-gil: Retro-style cafes and fusion restaurants in abundance Yongsan Family Park: A downtown resting place with a wide lawn and walking path War Memorial of Korea: Exploring military equipment in the outdoor exhibition hall Visit tips😊 ▲ Transportation: 5-minute walk from Exit 3 of Sinyongsan Station ▲ Recommended time: Quiet atmosphere from 2 to 4 PM on weekdays ▲ Photo zone: Large sculptures and staircase structures in the main office courtyard Enjoy your leisure time in the city center and take Instagram-worthy photos in this place where modern architecture and culture coexist. It's a great place to experience the diverse charms of Yongsan while exploring nearby restaurants. #2024WishEvent #korea

#Lunar New Year Travel I visited the tonkatsu restaurant ‘Ojeje’ located in the basement of the Amore Pacific headquarters building in Yongsan. The clean and modern interior was really nice. I ordered Set A, and it came with sirloin and tenderloin tonkatsu, and zaru udon. The tonkatsu was juicy and crispy, and the zaru udon with green tea noodles was chewy and good. In particular, the shrimp tempura wrapped in kadaif noodles was unique and delicious. The staff kindly explained how to eat it. It’s a little expensive, but I think it’s worth it because the quality is high. It’s crowded on weekends, so it’s better to go early. If you come to Yongsan, be sure to stop by~!

Amore Pacific Building in Yongsan, Seoul

Address: 2071, 2nd floor, Central Park Mall, 17 Seobinggo-ro, Yongsan-gu, Seoul Atmosphere/Facilities: A place I often visited when I had plans in Yongsan. The price range is reasonable for this neighborhood, and it's a diet food. The food tastes good. Popoyu's concept is Vietnamese cuisine from San Francisco. #2025OverseasTravelEvent #YongsanRestaurants

#FritaviWinter [Amorepacific Museum of Art] 🕰️Opening hours: 10:00-18:00 🏖️Atmosphere/Facilities: ◯ 📍Location: 100 Hangang-daero, Yongsan District, Seoul, Korea 💰Price per person: 1500w~ 💞Reasons why we recommend it: The interior is a beautiful space made of concrete😍 We were told that we could take photos freely inside🥰 The first floor is a large floor, the second floor has a cafe and a cosmetics corner, and the basement has several restaurants💕

There is an art gallery in the Amorepacific headquarters building. It's a place where you can enjoy different exhibitions every time;) The exhibition I went to has already ended, but fun exhibitions like the modern art exhibition continue, so I recommend visiting at least once.✨ 📍Amorepacific Museum of Art 100 Hangang-daero, Yongsan-gu, Seoul ・Opening hours: 10:00~18:00 Closed on Mondays ・Nearest station: Sinyongsan Station, 1 minute walk #NewYorkFlightEvent #Domestic #DomesticPlacesToVisit #Seoul #SinYongsan #Amorepacific #AmorepacificMuseum

#IndoorDate Seoul's famous restaurant near the Amore Pacific Museum of Art, ⭐️Mokgyehwawon⭐️, is a Yongridan-gil restaurant where you can taste various menus and course menus. The advantage of this place is that it is a space loved by nearby office workers and tourists due to its antique interior atmosphere. Reservations are required. It is a popular Yongridan-gil restaurant these days, and is popular for its Korean fusion menu and alcohol. There are also small tables that are good for indoor dates, so it is also good for a date at the end of the year. 🎯 6 Hangang-daero 42-gil, Yongsan-gu, Seoul #Mokgyehwawon #SeoulRestaurant #Yongridan-gil #Date

#Emotional Cafe While traveling in Seoul, ⭐️Every Coffee⭐️ near the Amore Pacific Museum of Art is a small cafe on the corner of Yongridan-gil. It is a space run by a female owner and sells coffee and various healthy drinks. It is a place with a small and cute terrace, so it is good to spend a long time on a nice day. In addition to drinks, they also sell simple foods, which are even better when eaten together. 🎯107-10 Hangang-ro 2-ga, Yongsan-gu, Seoul #Yongridan-gil #Every Coffee #Cafe #Seoul Cafe

There was a small shop under a pedestrian overpass run by four old ladies. There were no tourists, only locals, so we went in. The place was small but clean, and the turnover rate was surprisingly high. The old ladies were very efficient and diligent. Later, I saw a poster in the shop that said KBS had filmed there. The soybean paste soup was very good. The Amorepacific Museum of Art (APMA) held the first solo exhibition in Asia by American artist Barbara Kruger, titled "Forever". Many people are unfamiliar with Barbara Kruger, but the classic Supreme font was actually created by her to criticize American consumerism. Barbara Kruger, who started out as an advertising copywriter, doesn't take photos at all. She just takes other people's photos and adds eye-catching headlines. As soon as I walked in, I couldn't help but sigh that the LG Group is really rich, but my friend said that Samsung's art museum looks better. Marinated crab. I chose Udarri between the Michelin one-star restaurant Dawafang and Udarri. It was not bad. I learned from the "Lonely Gourmet" and ordered oolong tea. Carbohydrates make people happy, but they also make people feel guilty. I decided to climb Namsan Mountain to digest everything.

#TravelWithMe Amorepacific Museum of Art 100 Hangang-daero, Yongsan District, Seoul, Korea Location: Amorepacific World Headquarters Do you know Amorepacific? Amorepacific is the leading Korean cosmetics company! It is the parent company of Korean cosmetics that you all know, such as Innisfree, Etude House, and Hera. There is a museum at the headquarters of Amorepacific! Because it is a museum, you have to be quiet inside the building! There were so many beautiful paintings that I felt very relaxed! Museums are very interesting because they can be interpreted in many different ways depending on the viewer!

This is an exhibition where you can check out the makeup trends of different eras. Each photo seems to have been recreated with generative AI, making you wonder if such celebrities really existed, and it feels like a perfect reality! The pictures were trendy and very pretty! I went with my mom, and she also reminisced about the past and said she enjoyed it. There are scarves, sunglasses, and colorful clothes in the wardrobe that you can try on! It's even more fun to take photos wearing these clothes. There's also a section where you can color makeup with colored pencils, and everyone did such a great job♥️ It was also fun to see the various makeups. There are events where you can get hand cream, sunscreen, etc., so be sure to participate🏄 📍Nodeulseom Nodeul Lounge 🗓️2024.05.14~2024.06.16 (Closed every Monday) ⏰12:00~ (⭐️The pre-night event starts at 1 PM, so come at the right time!!)

#MayTravelSupportEvent #YongsanRestaurant #SeoulRestaurant #HanwooOmakase I'll introduce you to a Hanwoo restaurant located in the Amore Pacific Museum of Art building. Gocheongdam offers a clean interior and neat side dishes and high-quality Hanwoo Omakase. It's great for dates or to visit with adults. [Gocheongdam Yongsan Branch] ⏰Business Hours: 11 AM - 10 PM Break Time 3 PM - 5 PM 📍Location: B1F, Amore Pacific Headquarters, 100 Hangang-daero, Yongsan-gu, Seoul 🚗 2 hours of free parking available in the Amore Pacific building 💲Approximately 140,000 won per person

#WinterIndoorDate Introducing a cold winter Amore Pacific building date✨ ㅇ Location: Arita ㅇ Address: 100 Hangang-daero, Yongsan-gu, Seoul, 1st floor ㅇ Business hours: 07:30-20:30 ㅇ Rating: 🌟🌟🌟🌟 A place like a pop-up store on the 1st floor of Amore👀 It was so great because you could write, see exhibitions, and take pictures~ I highly recommend it for a winter indoor date💖 ✔️ Parking registration in the Amore Pacific building cannot be duplicated..! ✔️ Please note that only 1 hour and 30 minutes are free no matter where you use it!