Jinjiang Inn Hotel
Jinjiang Inn Pinshang (Shanghai Nanjing Road Pedestrian Street) (three-star) was formerly the century-old East Asia Hotel. This building not only witnessed the rise of Shanghai's business, but also reflected the evolution of the city's architectural style. Located at No. 680 Nanjing East Road, Huangpu District, Shanghai, it is located at the intersection of the bustling Nanjing Road Pedestrian Street and Zhejiang Middle Road, with a superior geographical location. The hotel was formerly the century-old East Asia Hotel, and has now been upgraded to a 4S standard store of the Jinjiang Inn Pinshang brand, combining historical architectural features with modern facilities.
🏛 Architecture and Historical Background
• Building Age and Style: The East Asia Hotel was built in 1917 and was originally part of the Shanghai Sincere Company. The building adopts a reinforced concrete structure, combining neoclassicism and art deco styles, with an elegant exterior and luxurious interior decoration, reflecting the architectural aesthetics of the time.
• Historical Evolution:
• 1917: Opened as part of the Sincere Company, it became one of the earliest modern department stores in Shanghai.
• 1952: Sincerely closed down, East Asia Hotel and East Asia Chinese and Western Restaurant merged into East Asia Hotel.
• 2011: Jinjiang International Group took over the management and transformed it into the first upgraded hotel of Jinjiang Inn Pinshang brand.
The building was originally a department store built by Sincerely between 1915 and 1917. It is located at the intersection of Nanjing Road and Zhejiang Road and was once one of the famous "four major department stores" in Shanghai.
In 1956, Sincerely implemented public-private partnership, and later changed to Shanghai Garment Company, and allocated some floors of the building to East Asia Hotel, Huangpu District Cultural Center and other units. Since then, the name of Sincerely has gradually faded out of people's sight. However, the "Shanghai Fashion Store" sign on the facade of the building is still retained, becoming one of the important symbols of this historic building.
At present, this building has been listed as a Shanghai Cultural Relics Protection Unit and is open to the public as part of Jinjiang Inn Pinshang Hotel. The sign of "Shanghai Fashion Store" not only witnessed the historical changes of this building, but also became a cultural landmark on Nanjing Road Pedestrian Street, attracting many tourists to visit and take pictures.
🏨 Modern transformation and protection
• Renovation and upgrading: On the basis of preserving the appearance of the historical building, the hotel has been modernized and upgraded to provide a comfortable accommodation environment and introduce an intelligent management system to meet the needs of modern travelers.
• Cultural protection: As a modern architectural cultural relic protection unit in Shanghai, the hotel has placed special emphasis on the protection of historical buildings during the renovation process, retaining the original architectural style, so that guests can feel the historical atmosphere of old Shanghai.
📍 Geographical location and surrounding environment
• Address: No. 680, Nanjing East Road, Huangpu District, Shanghai.
• Convenient transportation: It is within walking distance to People's Square Station of Metro Lines 1, 2, and 8, and Nanjing East Road Station of Line 10, with very convenient transportation.
• Surrounding attractions: The hotel is located on Nanjing Road Pedestrian Street, surrounded by famous attractions such as Wing On Department Store, People's Square, Shanghai Grand Theater, Madame Tussauds Wax Museum, The Bund, and Yu Garden, suitable for business trips and leisure travel.