[2025 Matsumoto Attraction] Travel Guide for Nawate Shopping Street (Updated Jul)

Winter only! Here comes the 6-day travel guide to Japan, which will take you to the romantic snow country. Save it now! . 🌸Travel route: In-depth tour of Nagoya, Japan🌸 D1: Arrive in Nagoya✨ Arrive at Chubu Centrair International Airport, check in to a hotel in the Nagoya area after being picked up, and rest to adjust to the time difference. D2: A journey of ancient mountain charm🏞️ Takayama Jinya->Takayama Kami-San-no-Machi Ancient Street->Sakurayama Hachimangu Shrine->Takayama Festival Floating Hall->Matsumoto Castle->Nawate-dori Travel through history, feel the majesty of Takayama Jinya, stroll through the ancient streets, experience traditional crafts, and visit ancient shrines and castles. This day is packed with activities! D3: Explore Tateyama Kurobe🏔️ Tateyama Kurobe Alps -> Tateyama Murodo -> Snow Valley Go deep into the Alps, explore the mystery of Tateyama Murodo, and feel the magnificence of the Snow Valley. The natural scenery is stunning! D4: Kanazawa and Shirakawa-go🌳 Kenrokuen Garden -> 21st Century Museum of Contemporary Art, Kanazawa -> Kanazawa Castle Park -> Shirakawa-go Visit the famous classical garden Kenrokuen to experience the fusion of art and nature; visit the art museum to appreciate the charm of modern art; and go to Shirakawa-go to experience the unique style of the world heritage. D5: Free travel in Nagoya🚶‍♀️ Free time in Nagoya (excluding car and guide service) Explore the streets of Nagoya at your own pace, try some local food, and do some shopping! D6: Farewell to Nagoya🛫 According to your flight time, a special car will take you to Central Japan International Airport, ending your pleasant trip to Japan~ . Travel tips: 📌 Applying for a visa early and preparing all the necessary documents is the first step in your trip to Japan. 🚖 From the airport to the city, it is important to choose the right mode of transportation, taxi, subway or bus, there is always one that suits you. 🍣 Don't miss the delicious food, sushi, ramen, tempura, enjoy the Japanese taste feast. 🗺️ Carry it with you🗺, don’t be afraid of getting lost, and explore every corner of the city. 💴 Cash is king. Although electronic payments are becoming more and more popular, it is safer to have some Japanese yen cash on hand. 🎌 Respect local customs and be polite to others, and your trip will be more enjoyable! . When traveling to Japan, both the delicious food and the beautiful scenery are not to be missed! This article is enough for you to have fun in Japan. Save it and read it slowly~

#TravelJapan Nawate Dori Ancient Street or Frog Street 🐸 This street has a distinctive symbol of a cute frog statue. 🐸 There are restaurants, sweet shops, and handmade products on both sides of the street. It is located next to the Metoba Canal. 🚲The distance of the walking street is not very far, about 1 km long. You can walk, take pictures, and taste delicious snacks. It is not far from Matsumoto Castle. 📍Coordinates Nawate-Dori Ancient Street Matsumoto Nagano Japan 🇯🇵 #japantravel #matsumoto #nawatedori #nagano

Nawate-dori Shopping Street A 10-minute walk from Matsumoto Station and a 5-minute walk from Matsumoto Castle, this shopping street is lined with rows of shops. The street started from the bank of the Metoba River, and it is said that it got its name from the long, rope-like bank. The symbol of Nawate-dori is the frog! So there are many stone statues of frogs. #Nagano #Matsumoto #SummerShortTrip

A peaceful town nestled in the mountains, where a stroll can unexpectedly calm your mind 🍃🏯 The highlight is "Matsumoto Castle," also known as the Crow Castle, with its striking black exterior contrasting against the mountain backdrop — a classic and profoundly majestic beauty. The town is surrounded by chic cafes, traditional Japanese sweet shops, and the historic Nawate Street, where walking feels like stepping back in time. If you're looking to escape the hustle and bustle of big cities, slow down, and breathe in fresh air, this is the perfect destination 🍵🚶♂️

#Visa-Free Travel Matsumoto City attractions, ancient walking street area 🐸 Ancient walking street, Nawate, Matsumoto City ✨ Nawate-dori Street in Matsumoto City is like going back in time to experience the atmosphere of Japan in the past. With its small walking street parallel to the Metoba River, it has a very charming atmosphere. ✨ The houses and shops still maintain their original architecture very well. Walking on the brick-paved streets makes you feel like you have stepped into a period drama. ✨ The prominent symbol of Nawate Street is the frog statue and many frog-patterned decorations. There is a story that in the past, frogs lived in this area. In addition, the word "kaeru" (frog) in Japanese sounds like the word for "return", making frogs a symbol of welcome and good fortune. The shops are full of unique and interesting shops, such as old-fashioned sweet shops, handicraft shops, cute souvenir shops, especially frog-themed products, local restaurants, and cafes with a nice atmosphere. ✨Best time to visit: 10:00-16:00 📍Address: Nawate Dori Matsumoto Nagano Japan #japantrip #matsumoto #matsumoto #traveljapan

Located in Nagano Prefecture, Matsumoto City is a charming town that blends history and art. This one-day itinerary offers a relaxed exploration of Matsumoto, from famous landmarks to local shops, allowing you to experience its elegance and tranquility. Morning: Matsumoto Castle → Yohashira Shrine Start your day at Matsumoto Castle, known as the "Black Castle." This national treasure dates back to the 16th century and is Japan's oldest surviving five-tiered, six-story castle tower. Climb to the top for breathtaking views of the city and the Northern Alps! Just a short walk away is Yohashira Shrine, often called the "Matchmaking Shrine." Take a moment to pray for good fortune and blessings. Noon: Nakamachi Street Food Stroll Stroll along Nakamachi Street, a historic area with Edo-style white-walled storehouses. Here, you'll find numerous cafes and boutique shops. I chose a gallery-restaurant hybrid for lunch, enjoying refreshing Shinshu soba noodles. Afternoon: Nawate Street Shopping → Matsumoto City Art Museum Next, head to Nawate Street, a retro-style shopping street with a whimsical frog mascot. The street is filled with fun designs and photo-worthy spots. End your day at Matsumoto City Art Museum, marked by Yayoi Kusama's iconic "Polka Dot Pumpkin." The museum's permanent exhibits are brimming with modern art energy—a must-visit for art enthusiasts! This one-day Matsumoto trip combines the charm of an ancient castle with artistic vibes, making it one of my favorite relaxed yet enriching walking tours. --- Location Highlights: Matsumoto Castle Yohashira Shrine Nakamachi Street Nawate Street Matsumoto City Art Museum

Nawate-dori Shopping Street is a shopping street in Matsumoto, Nagano Prefecture! There are many restaurants, general stores, and other shops lined up, making it perfect for eating and shopping. The unique thing about this place is that there are frogs in various places, so you can enjoy seeing them with your eyes. 🐸 It is close to the tourist attractions Matsumoto Castle and Shihashira Shrine, so if you are sightseeing in Matsumoto, please visit it. 🏯 📍Address: Matsumoto M-1, 3-4-3 Ote, Matsumoto City, Nagano Prefecture, 390-0874 💞Reason for recommendation: There are frogs everywhere in the shopping street! 🐸 #Free hotel stay #Nagano sightseeing #Nagano trip #Matsumoto sightseeing #Matsumoto trip #Shopping street tour #Frog

[Nawate Dori Shopping Street] in Matsumoto City, Nagano Prefecture Nawate Dori Shopping Street is an atmospheric shopping street with frogs everywhere, including at the entrance🐸 Even in the souvenir shops, frog products are lined up, so it's fun just to walk around, but it's also recommended for eating while walking✨️ I went on a weekday and it was empty and easy to walk around🙋♂️ Please go and check it out✨️ #0 yen trip January 2025 📍Address: Matsumoto M-1, 3-4-3 Ote, Matsumoto City, Nagano Prefecture 390-0874 🕰️Opening hours: 24 hours (opening hours of each shop vary)

#NaganoTourism Nawate Street is a historic shopping street in Matsumoto City, Nagano Prefecture. The old townscape from the Edo period remains, and you can enjoy the old-fashioned atmosphere. This street is dotted with stylish cafes and general stores that have been renovated from old houses, as well as stores selling traditional crafts, providing a variety of entertainment for visitors. Nawate Street is also close to historical buildings such as Matsumoto Castle, Matsumoto City Hall, and the former Kaichi School, making it an attractive area for tourists. It is loved by many tourists and locals because you can experience local flavors and culture while strolling through the old-fashioned streets. Nawate Street also hosts various events each season, contributing to the revitalization of the area. If you visit Nagano Prefecture, be sure to visit Nawate Street and enjoy the old-fashioned atmosphere and local charm.

The big frog🐸 object is the landmark This is "Nawate Street". The "Nawate Street Shopping District" runs along the street. This frog object was donated by Tokyo University of the Arts. The stone frog has the inscription "Nawate Street, the town of frogs". The Nawate Street Shopping District is lined with many goods and products with a frog motif, and the Frog Daimyojin Shrine inside has a description of the relationship between Nawate and frogs! 900m from JR "Matsumoto Station" 900m from "Alpico Kotsu Bus Terminal" "Nawate Street" 3-4-3 Ote, Matsumoto City, Nagano Prefecture, 390-0874 #Matsumoto #Nagano #NaganoTrip #MatsumotoTrip #MatsumotoTourism #Frog #NaganoTourism

There are many shopping streets in Japan, and Nawate-dori in Matsumoto is a very distinctive shopping street🧡 Because this shopping street is "thin and long like a rope", it is named Nawate-dori😊 The first major feature of this shopping street is that it is a pedestrian paradise, which means that only pedestrians are allowed to pass 24 hours a day! Another feature is that when you walk along Nawate-dori, you can see frogs all around 🐸, and many shops even sell frog-shaped souvenirs😛 It turns out that the Japanese homonym of frog means peaceful return, and there were really many frogs living near Nawate-dori in the past, so frogs are also the symbol of this street! Residents here even worship the frog god! #Japan and Korea City Attractions