Kokoyanen Okonomiyaki Utsunomiya Branch

Ito Kyuuemon is an old tea shop in Uji. Here is an introduction to it:

Historical Origin

&bull; In 1832, the first generation Ito Tsuneemon Takizo started to engage in the tea business in Namura, Tahara Village. It was followed by the second generation Ito Tsuneemon Kyusaburo, the third generation Ito Tsuneemon Yumatsu, and the fourth generation Ito Dokichi. In 1865, the fifth generation Ito Kyuzo moved to Uji and opened a shop. He took the &quot;久&quot; in his name and named the company &quot;Ito Kyuuemon Head Office Co., Ltd.&quot;.

Brand Features

&bull; Product Innovation: Pushing the application of matcha to a new height, launching innovative products such as matcha curry, and also launching a variety of seasonal limited flavors of matcha ice cream.

&bull; Adhering to quality: The store uses traditional stone mortar grinding technology to ensure the aroma and flavor of each batch of tea.

&bull; Business expansion: Taking a different approach, focusing on souvenirs, persisting for 20 years, and becoming the leading brand in the matcha souvenir category; at the same time, developing online sales to enhance brand awareness.

Store distribution

&bull; There are many branches, and the Byodoin store next to the Japanese national treasure Uji Byodoin is one of its well-known branches. In addition, there is a Gion Shijo store near Kawaramachi, a bustling street in Kyoto, and a Kiyomizuzaka store on Kiyomizuzaka, the main road leading to Kiyomizu Temple.

Cultural significance

&bull; As a famous store and tourist must-see in Kyoto, Ito Kyuemon is one of the best places to experience Kyoto Uji tea culture. It carries the local traditional culture and historical memory, and has also become an important window for spreading Japanese matcha culture.

Japan Travel🇯🇵Uji Matcha Tasting🍵Half-Day Leisure
Uji is only 20 minutes away from Kyoto Station🚇, so it is perfect for a half-day tour from Kyoto. Uji&#39;s Matcha🍵 is well-known. Come to the origin to explore what kind of landscape environment can grow high-quality Matcha.
Transportation🚇 Take a train from Kyoto Station to JR Uji Station for 20 minutes.
Desserts🍴Uji&#39;s most distinctive features are Matcha🍵 tea and desserts. The most signature old stores &quot;Nakamura Tokichi&quot; and &quot;Ito Kyuuemon&quot;, and the two main stores in front of the JR station have long queues. Diners who don&#39;t mind dining at branches can move to Nakamura&#39;s &quot;Bidaoin Store&quot; (see the map in the picture). There are floor-to-ceiling windows in the store where you can sit and enjoy the Kamo River. Before and after dining, you can also visit the Phoenix-themed &quot;Bidaoin&quot; (🎫600JPY). After eating, I feel that the most distinctive thing is the matcha sorbet. The matcha soba noodles 🍜 look good but taste very ordinary.
Attractions 📍 The entire town of Uji is very small. It takes no more than 30 minutes to walk around the core businesses around the Uji River. All famous attractions and restaurants can be reached on foot.
Uji River and Uji Bridge are places that you can&#39;t miss. If you have time, you can also visit &quot;Bidaoin&quot; (🎫600JPY). The courtyard in the water is really elegant.

The product produced by Uji Fukujuen is the most familiar Iemon series of tea drinks! Their Uji tea workshop is located on the banks of the beautiful Uji River. The workshop is divided into two floors. The first floor mainly sells a variety of tea products, tea sets and refreshments. The second floor is an orthodox tea room. In addition to different matcha desserts, there are also staple dishes such as Uji tea soba or tea porridge.
Behind the tea room is the experience workshop. Everyone can listen to the instructor&#39;s explanation and learn to grind matcha. After completing the preparation of matcha powder, the instructor will teach everyone how to brew matcha with the ground matcha powder. If you want to experience Japanese tea ceremony and tea culture, don&rsquo;t miss the Uji Tea Workshop in Fukujuen.