For those who are tired of places that seem too touristy. Matsumoto has everything you need for a "just right trip."

Flashy, spectacular views are nice, but don't you sometimes miss quiet, memorable places? Matsumoto City in Nagano Prefecture is a "town where you can take a deep breath" where history, nature, art, and the comfort of the city blend together exquisitely. What's more, just walking around will make you say "Wow!" everywhere. If you're wondering where to go next, consider Matsumoto as a candidate. ⸻ ✅ 5 reasons to go to Matsumoto City 1. [National Treasure Matsumoto Castle with Japan's oldest five-story castle tower] When it comes to Matsumoto, you can't miss Matsumoto Castle. It is the oldest surviving five-story, six-story structure in Japan, and the black castle tower that has withstood the wind and snow for over 400 years is also called "Crow Castle". The night illumination is also fantastic and a must-see. 2. [The "City of Water" with springs scattered throughout the city] In fact, Matsumoto is also called the "City of Water" and has springs and irrigation channels everywhere. Another attraction is being able to enjoy natural spring water in your own bottle while walking around the town, such as at places like Metoba River and Genchi Well. 3. [Must visit for folk art fans! Matsumoto is a town where "beauty of utility" lives on] Matsumoto is a place where the folk art movement is thriving, and there are many workshops dealing with handmade tableware and furniture, including the Matsumoto Folk Crafts Museum. The philosophy of "beauty of utility" that becomes more beautiful the more you use it will change your perspective on everyday life. 4. [It's actually a town of music and art] The Seiji Ozawa Matsumoto Festival, held every summer, is one of the world's world-famous music festivals. There are also many art museums and galleries, so you can enjoy unexpected encounters with art during your trip. 5. [Time stops at a castle town cafe overlooking the Alps] The quality of cafes in Matsumoto is also high, and in particular the coffee shops and book cafes renovated from old houses will gently soothe your travel fatigue. Beyond the window is the ridge of the Northern Alps - a simple break turns into a special time. ⸻ 🧳Summary Matsumoto is the perfect town for history buffs, art buffs, and those looking for a quiet trip. It's not too famous, but the more you get to know it, the more you'll appreciate it. It's like a "town like soup stock." Why not take a trip to Matsumoto next weekend? #Matsumoto #Nagano #Domestic travel