The Amorepacific Museum of Art

#seoulspots The Amorepacific Museum of Art in Seoul is a captivating blend of contemporary creativity and architectural elegance, tucked beneath the sleek headquarters of the Amorepacific beauty brand in Yongsan. Designed by David Chipperfield, the building itself is a visual statement, with its minimalist lines and spacious interiors that set the tone for the museum’s immersive exhibitions. The gallery space, though modest in size, hosts thought-provoking installations that often challenge conventional boundaries—like the surreal swimming pool exhibit by Elmgreen & Dragset, which evokes themes of public space and solitude. Visitors are invited to wander freely through evocative mise-en-scènes, from eerie domestic settings to conceptual restaurant and lab environments, each crafted with cinematic precision. While the museum doesn’t house a permanent collection, its rotating exhibitions are curated with a bold, avant-garde spirit that appeals to art lovers seeking something off the beaten path. The experience is heightened by the museum’s quiet ambiance and attention to detail, making it a contemplative retreat in the heart of the city.